HubSpot + Salesforce Integration

Stop Letting Marketing and Sales
Argue Over Different Numbers

When marketing runs HubSpot and sales runs Salesforce without a real integration, data gets disconnected, duplicated, and stale — and both teams stop trusting each other's reports.

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Built for small marketing and sales teams  ·  No system replacement required

Two Systems, Two Versions of the Truth

Most small teams don't notice the gap until a board meeting or a lost deal makes it impossible to ignore.

Duplicate Contacts Pile Up Fast

Marketing creates a lead in HubSpot, sales creates the same person again in Salesforce — and within months you have multiple records for the same contact, each with a different piece of the story.

Lead Status Goes Stale Between Systems

A prospect moves forward in one system but the other never finds out, so marketing keeps nurturing someone who already became a customer — or sales never hears about a hot lead marketing just qualified.

Marketing and Sales Don't Trust the Same Numbers

When leadership asks "how many qualified leads did we generate this month," marketing and sales pull different totals from different systems — and neither team fully trusts the other's report.

One Source of Truth for Marketing and Sales

Synced

One Consistent Record, Not Two Conflicting Ones

Contact and deal information flows between HubSpot and Salesforce automatically, so both teams are looking at the same up-to-date picture of every lead.

Aligned

Marketing and Sales Work From the Same Numbers

When lead status and source data match across both systems, reporting disagreements stop being a recurring meeting topic.

Connected

Handoffs Happen Without Manual Re-Entry

Leads pass from marketing to sales without someone re-typing information into a second system — reducing both delay and data-entry errors.

Get Both Systems Speaking the Same Language

Map Your Current Data Flow

We review how leads and deals move between HubSpot and Salesforce today, and identify exactly where data breaks down or duplicates.

Configure the Integration

We set up field mapping and sync rules so the right information flows in the right direction at the right stage of the lead lifecycle.

Validate and Hand Off

We test the sync against real records, clean up existing duplicates, and walk your team through how to keep the data clean going forward.

Not on Salesforce yet, or rethinking your setup?

If you're evaluating a first implementation, see our Salesforce Implementation Partner page, or check the Salesforce Consulting FAQ for common questions before you commit.

Get Marketing and Sales
Looking at the Same Data

Book a free consultation and we'll walk through exactly where your HubSpot and Salesforce data is breaking down — and what it takes to fix it.